Saturday, July 21, 2012

Open Happiness

What an optimistic thought! What a brilliant idea.

Happiness a universal feeling!

When a brand adopts such a HUGE idea, its simply awesome.

Happiness the word makes you feel alive and fresh.

It makes you want to embrace life

It puts a smile on your face

The Coca Cola Company is an enigma for all marketing professional

It has created brand love amognst its consumers by creating moments of happiness

This messaging is global and consistent for years and creates die hard fans for the brand

I am amazed a brand can do this with one product for 125 years!
I super like this:)

I only wish they would create low or zero calorie products and makes the world a happier place by making us all healthy.

Here's to happiness!

2 comments:

  1. Create,sustain,evolve - that seems to be their brand motto! To keep the brand alive in the minds of consumers for such a long time is no mean feat..and that's exactly what coca-cola has done so beautifully.

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  2. I don't think there can be any zero calorie product. Yes the ads of the soft drinks target the young crowd so they have to select the appropriate theme.

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